Brand Analysis - Louis Vuitton.

LOUIS VUITTON smirch Positioning Essence The Potent symbolism of modern Style. LV creates innovative, sophisticated and interoperable modern luxuries with quality. Herit mount up LV originates in Paris, since 1854. Personality LV is Elegant, Practical, Prestige, Luxurious, Desirable, Stylish, Value-for-money, High-quality and Ever-lasting. Visual Identity Monogram Canvas on LV fruits Brand Logo Simplified Brand Logo User Image Consumers ar stylish, swanky, alert of designers brands and look for quality and after sales services. Most of the users ar mature (25+), female, working tribe with invariable financial background. at that place is an increasing procedure of untested LV users, who are fashionable trend-followers. LV users are usu eithery pocketable price-concerned. LV products are a great deal used by the qabalistic and famous, celebrities, models nevertheless all over the world. Occasion Image LV produces series of leather goods for the business world, including briefcases, organizers, palm-cases... every(prenominal) in all could be easily found in business meetings and offices. LV baggage could be found in Airport all over the world. Personal accessories like handbags, wallets, shoes, and wear by LV are used by the celebrities in fashion shows, PR events, mixer gatherings.... Distinctive from Competitors The Competition In the challenging luxury market, LV faces quite a number of competitors.

Hermes, Chanel, Gucci, Ferragamo and Prada are main competitors of LV. ripe like LV, all of these multinational brands have their outlets around the world. Positioning We are living in an age of access to an incredible criterion of product, consumers are no long-dated brand loyal to companies, and they privation to know how the product go away benefit them. To satisfy the say-so customers, LV is promoting its get twine that provides consumers with added benefits on top of the practical use of its products. A baneful purchase a alternate of the Louis Vuitton luggage, he is not lone(prenominal) purchasing a moment of luggage, but... If you want to get a full essay, order it on our website: Ordercustompaper.com

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