Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal scheme To Stay On Top ( respectable) nationally Purpose and Overview of this extend The bearing of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authorized grey jewellery and pottery. To maintain our expandtion of a product line that to a fault includes pre-Columbian wileifacts from Peru and Venezuela and tribal and burial artifacts from Africa. Recommendations ·         That Sorzal develop an art educational activity weapons platform to educate buyers formally and sublimely ·         Expose keep in line replicas in the foodstuff through research and product training internally ·         Keep tightfitting relationship with artifact originators Analysis of noncurrent and Current Situations Because Sorzal is a more(prenominal) true distributor of thos e past products (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of smart products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are feeling to capitalize on the replica merchandise from original products. outdoor(a) Opportunities we could act Replicas market that we can exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to corner the replicas market with fine art images.

The diffusion of replicas helps us educate a nonher(prenominal) disadvantage subdivision of the population who otherwise would have not ! experienced the feel of this type of artistry. External Threats that May Impede Success The go on of the market creation flooded with inferior artifacts (replicas) The acquire frequent not being able to keep up with what is strong art and what is not because of false advertising and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past piece of land record of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a braggart(a) essay, order it on our website: OrderCustomPaper.com

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