Lux Soap Marketing Project

Executive SummaryUnilever is a multinational consumer product manufacturing giant run in over hundred countries all well-nigh the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the connection holds 60.75% dish out whereas the Government of Peoples Republic of Bangladesh holds 39.25% sh atomic compute 18. Unilever?s one of the most frequent brand is LUX. They segments LUX.?s foodstuff place according to geographical locations. It tho differentiates these segments into Socio stinting Cluster (SEC) which takes into account the criteria of education and profession which in the retentive run measures the financial ability of consumers. The cluster is divided into quin move starting from A to E. Unilever targets the urban and sub urban upper berth middle bod and middle class segment of the population, who move chthonic A to C of SEC. tactical marketing tools, 4P?s, are ex gosively used by the company to market LUX. though LUX is produced in Banglad esh, Unilever Bangladesh maintains the same example all rough the globe. The product is available in hexad different fragrances under three different sizes. Since the demand for looker easy lay market is to a great extent oligopolistic, variations in terms overtake to price war which can eventually break eat the company?s market share. therefore Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people.

Unilever Bangladesh has outsourced its distri plainlyion channels to third troupe distributors which cater them to distribute LUX in massive bulks amoun ting to around ten million pieces. It undert! akes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. new(prenominal) competing brands bid Tibbet, Aromatic and Keya put up started to have a satisfying consumer base, but LUX.?s product features distribution and promotional activities have created advanced brand... If you want to get a full essay, frame it on our website: OrderCustomPaper.com

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