Read article "How Small Italian Firms Married Style to Globalism" and provide responses to Wall Street Journal article questions. Article by Rosamaria Mancini.

For more than half a century, wedding-dress maker Giovanna Sbiroli SRL built its rise up and customer base by serving the Italian mart. besides over the past ten, the company -- one of around 40 niggling wedding-dress makers in and around this remote hill townsfolk -- watched its share of the Italian market drop by 20% as Chinese imports and goods made in other low-priced countries flooded in. Fewer lays were coming in, and we began to realize that we were losing our customers, says Gianpiero Lippolis, a jump shot lead in the firm. If we didnt react and attack these markets, then we risked having to shut our doors, he says. Today, Giovanna Sbrioli exports to 18 countries, and foreign sales account for 30% of its business. though it employs only 50 seamstresses, down from 80 a decade ago, it has made up for its smaller workforce with bare-ass technology, and one-year sales pay remained steady at approximately $7.3 million. Giovanna Sbriolis phylogenesis is part of a b roader transformation of the Italian economy, as its small, narrow down and family-run makers of wares from womens stockings to wooden furniture have off themselves into globali tascabili -- so-called mild global firms that aggressively market their Italian craftsmanship and style. at a time thought also small to survive in a global market, these companies have carved out niches around the world.

fit in to the a la mode(p) available figures, Italys share of the global export market move by 6.1% in the first half of 2007, compared with the alike(p) period a year earlier. Talking about the small companies that a re a backbone of the Italian economy, outgoi! ng outpouring Minister Romano Prodi said, When I go to international trade meetings, [German chancellor Angela] Merkel can produce a dozen corporate giants with her. I bring cholecalciferol scrappy kids.Putignanos wedding-dress makers were... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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