Brand Comparison Paper Essay

Pepsi Co. and coca plant- weed hold in been in occupancy for a long time and both atomic number 18 largely prospe rosy companies in the beverage industry. They both have different grease components in comparison. A few of the different comparisons would be pricing, character reference, packaging, logos, brand equity and features. In the following paper we will discuss these items in detail to call how different these devil brands ar. Pricing StrategiesLooking at the pricing strategies of PepsiCo and coca- the skinny they are taking devil very different plans. The growths they sell are analogous with variations in taste and the brand war in the soda foodstuff has been to out give the sack your competitor to gain market share. The issue with big(p) deep discounts is that your digging into profits which could ca occasion both long-term and short issues. Pepsi has realized the short-term scheme of deeply discounting products everywhere its brand portfolio is not a su stainable business model for the long-term business needs. PepsiCo has changed its wad from the short term to the long term and was in a pitch contour in 2013 that slowly saw the company stop offering discounts alone switch to a hybrid everyday look upon strategy. The hybrid strategy closes the gap of holiday price points and its regular price point to furnish a better value for the customer very day and not just wait for sales to purchase the product (Reuters, 2013).Coke on the other had is still out performing PepsiCo and other competitors even in 2014 so their outlook is different. The large reason for their performance is the heavy discount strategy that is continuing to be implemented. While it is self-made in the short-term it leaves the soda giant open for long-term financial issues (Cooper, 2014). Comparing the two while Coca-Cola is winning the short-term war currently PepsiCo is setting itself up for better long-term gains and growth. PepsiCo is able to see the v alue in the hereafter of its company and understands it had to change the manner it does business which would cause a short-term set back while introducing its new pricing strategy. However, the long-term value of doing this will keep the company in business and profitable for many years too come. Differences in product prime(a)As cold as quality variance in the two products it really is a matter of taste, which is either acquired or just something a person likes. An ideal of an acquired taste one is like the household a person grows up in drinks Coca-Cola then their taste buds may come to like the product because that is what they were offered in the house. Which for either company doesnt represent a quality issue in reality scarcely because of brand loyalty they may deem Pepsi or Coke better than the other product. Pepsi has a obvious sweater taste than Coke, which has a hint of vanilla slaping, higher carbonation, and atomic number 11 per swerving (Mertz, 2013). The lo wer carbonation and sodium makes Pepsi a slightly higher quality product in the not so healthy soda industry. overlap PackagingWhen it comes to Pepsi versus Coca-Cola, these companies have been competitors throughout the years. twain companies have come a long way with their advertisement slogans. Coca-Colas runner slogan in 1886 was Drink Coke and has changed many times over the years to straightaways slogan Open Happiness (Coca Cola Journey, 2012). Pepsis first slogan in 1939, Twice as much for a nickel note promoted great pricing (G&M Distributors, Inc., 2012). Today Pepsis advertising slogan is The Best Drink Created Worldwide (G&M Distributors, Inc., 2012). These two companies could not be any more different is their logos, symbols and colors. Coca-Colas primary(prenominal) logo has not changed much over the years, sticking with the cursive Coca-Cola face (Coca Cola Journey, 2012). Pepsi, on the other hand, has changed their logo many times over the years. From the Pepsi-Cola cursive font to the Pepsi bottle top, and more recently the Pepsi half red and half blue human race (G&M Distributors, Inc., 2012).Product movie and PersonalityEven though these companies are vastly different in there branding they are very similar when it comes to image and personality. some(prenominal) companies are concerned with sustainable packaging, recycling, and making an impact of the future of our globe and its environment. Coca-Cola has a commitment to set the standard for sustainable packaging, achieve postal code waste in our operations and recycle more packaging than we use (Coca Cola Enterprises, 2014). Coca-Cola uses targets such as using less packaging, using recycled materials, deary bottles, recyclability of their packaging, manufacturing, and inspiring consumers to recycle to assist in keeping our environments clean (Coca Cola Enterprises, 2014). Coca-Cola also uses campaigns like Recycle for the Future to inspire communities to recycle (Coca Co la Enterprises, 2014). Pepsi also concerns them with less packaging, turning waste into wealth, recycling, and motivating others to recycle (PepsiCo, n.d.). Both companies want to improve what they are doing as a company to military service improve the environments in communities where they are located.Distinguishing FeaturesPepsi Co and Coca Cola are both known for offering similar colas that have competed to be consumers favorite soda for decades. Pepsi Co most recently has been seen as a more attractive brand to a younger audience than the known Coca Cola. Pepsi Co is known for many products beyond Pepsi cola but is easily recognized by the red, white, and blue logo. Besides the noticeable difference in logos Pepsi tends to have a sweeter taste and a citrusy flavor burst. (Lubin, 2012.) Almost everyone has a preference when it comes to choosing between Pepsi and Coca Cola. There is a great comparison which says Pepsi is a timely brand and the other brands are timeless brand. So one is for the older people, one is for the younger people. (The economic Times, 2013.)Brand beauteousnessA brand has positive brand equity when consumers react more favorably to a product and the way it is marketed when the brand is identified than when it is not. (L.K. Keller, 2008.) Consumers have known both Pepsi Co and Coca Cola for decades. Consumers have tried their products and collected their memorabilia as a booster dose of each brand. Although Coca Cola has proven to be the more successful brand Pepsi Co has not given up. Pepsi Co also has shown success with their sports beverage, Gatorade and bottled water, Aquafina. Pepsi Co has continued to make necessary changes in order to detain competitive and build brand equity.ConclusionIn conclusion, although these two brands are largely successful in their own right they also have very different brand components. We were able to research and distinguish some(prenominal) of them to include pricing, quality, packaging, logos, brand equity and features.ReferencesCooper, T. (2014). The Montely Fool. Retrieved from http//www.fool.com/investing/general/2014/06/16/is-coca-cola-outsmarting-pepsico-or-mortgaging-its.aspx Mertz, R. (2013). Things you didnt know. Retrieved from http//www.tydknow.com/7-differences-between-coca-cola-and-pepsi/ Reuters. (2013). Retrieved from http//www.reuters.com/article/2013/05/22/pepsico-pricing-idUSL2N0E32L020130522 Strategic Brand Management Building, Measuring, and Managing Brand  Equity (3rd ed.) L. K. Keller Prentice Hall, 2008 Upper Saddle River, NJhttp//articles.economictimes.indiatimes.com/2013-11-11/news/43930097_1_pepsico-india-brand-equity brand- positioninghttp//www.businessinsider.com/the-difference-between-coke-and-pepsi-2012-12 Coca Cola Enterprises. (2014). Sustainable Packaging and Recycling. Retrieved from http//www.cokecce.com/corporate-responsibility-sustainability/sustainable-packaging-and-recycling Coca Cola Journey. (2012, January 1). A write u p of Coca-Cola Advertising Slogans. Retrieved from http//www.coca-colacompany.com/stories/coke-lore-slogans G&M Distributors, Inc.. (2012, December 11). Pepsi Slogans and Logos throughout the Years. Retrieved from http//www.gmdist.com/2012/12/11/pepsi-slogans-and-logos-throughout-the-years/ Pepsico. (n.d.). Packaging, Waste & Recycling. Retrieved fromhttp//www.pepsico.com/Purpose/Environmental-Sustainability/Packaging-and-Waste