An Outline for the Product - Palmers Cocoa Butter Formula Skin Therap Essay - 1

An Outline for the Product - Palmers Cocoa Butter Formula Skin Therapy Oil - Essay Example I thought that it had a medicinal odour; however, it has a smell of cocoa butter. Good results come when one use it immediately after bathing. I suggest that anyone who would want to have a soft skin and remove any scar should try this product. These are structured activities where users can engage with one another. Social games are digital online games with multiple players usually on social platforms. These games integrate with a social network, which enhances gameplay. The social platforms provide users with an identity and facilitate communication (Fincanon 26).They are usually turn-based enabling the multiple players to take turns, but this is not a strict requirement. Awareness of the actions of other players in games is a key feature of social gaming. It creates a social context increasing interaction with the game. By utilizing a player’s social graph, social games provide an enhanced experience. They are casual with easy access. The leading companies creating social games include Facebook, Zynga Gaming Network, Social Gaming Network and Kongregate. These games have become significant in the advertisement industry. They have become a key component of a developing strategy of advertising called branded entertainment. This advertising strategy involves integrating elements of brand communication into content that consumers search online or purchase for entertainment purposes (Ruggiero 51). Social games can be designed around a brand for advertising purposes. Such games are called advergames. By using these games, the advertisers aim to engage consumers with the particular brand through interactive, entertaining media content. I played one brand based advergame that was not challenging and hence rather unentertaining. I found that my attitude towards the brand the advergame was based on my experience and hence the attitude I developed towards the game. I became slightly more drawn to a competing brand although my purchase preference remained unchanged. I, therefore, believe attitudes toward advergames are directly related to attitudes toward the brand in games with a high thematic connection to the products of the brand.  Ã‚